We're in 2024 but the new Britney Spears and Welcome Skateboards collaboration have truly brought it back to the mid '00s. The vibes are a cross between Avril Lavigne and Britney Spears -- think Hot Topic meets Mean Girls.
Betting on nostalgia isn't new for Gen Z brands, but very few master it like Welcome. Some of the earliest video edits from Welcome featured Britney Spears' tracks which provided the perfect soundtrack for such an iconic era.
The collaboration ranges from skateboards to accessories and apparel. The skateboards feature prints of iconic Britney moments and come in pink, purple, black and white. The Britney graphic tees are available in grey, black, and white, while the hoodies come exclusively in black. The collection also includes a pink Nalgene water bottle with "Work B-tch" in a digital font and trucker hats with "Not That Innocent" text.
This Britney Spears and Welcome limited capsule collection is now available to buy on Welcome's website.
In other skate news, read about how Chloe Sevigny and Fucking Awesome are celebrating a new generation of female skaters.
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