A child starâs transition into adulthood is an age-old right of passage, and one only a handful have ever truly managed it successfully.
For every Miley Cyrus and Selena Gomez, thereâs been a Victoria Justice and a Haley Joel Osment; stars who have failed to evolve their brand and flourish into fully-fledged celebrities.
Now, itâs former Dance Moms star JoJo Siwaâs turn, and sheâs going down the classic good girl gone bad route that worked so well for the likes of Britney Spears and Christina Aguilera back in the early 2000s.
Sadly for Siwa, who still drives around Los Angeles in a car emblazoned with her face on the paintwork with the interior covered in colourful rainbow stickers, the attempted rebrand appears anything but genuine to audiences who donât seem to be falling for it.
Siwa made a career through her rainbow clothing and bright bows. Getty ImagesSiwa has amassed more than 30 million TikTok followers since she rose to fame on Dance Moms in her early teens.
She quickly made a name for herself and became one of the showâs biggest breakout stars, with millions of pre-teen girls falling head over heels for her child-friendly, unicorn-loving, rainbow-colored persona.
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She began to build her career around her signature high-ponytail with a bow, and quickly morphed into a Wiggles-style entertainer.
However, criticism soon began to follow her from all corners of the internet, with social media poking fun at the star for appearing to dress and act far younger than she actually was, with fake social media rumors even emerging of her being trapped in a contract that was forcing her to act such a way.
After years of channelling the spirit of Willy Wonka, Siwa has finally now decided to break out of her childlike fantasy realm and embrace who she truly is at heart; which, according to her new image, is a watered-down version of Miley Cyrus from the starâs now-iconic Canât Be Tamed music video.
Siwaâs new look comes as she released a new single âKarma.â APEX / MEGAThe sudden and intense shift from has collectively given social media whiplash, and itâs sparked a wave of commentary online as Siwa gears up to release her new single Karma on April 5.
But it all feels disengenious.
Sure, Britney and Christina were both child stars who âwent badâ and received a wave of backlash for it.
But while their undeserved backlash was centred around how it was supposedly impacting their impressionable young fans, Siwaâs is instead rooted in ridicule.
Just two years ago, Siwa was angrily responding to critics telling her to âact her ageâ by rapping along to Doja Cat lyrics and hitting back in the comment section.
She was defiant that the character she had created, of which critics have previously labeled âcreepyâ and âunsettlingâ, was authentically and intrinsically her⦠and yet here we are today.
The shift is so sudden, so manufactured, and whatâs more, itâs a double-edged sword for Siwa, who built her brand on sharing every single part of herself on social media.
As a result, itâs become far harder to have us fooled.
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